What copy do I need for a new beauty brand start up?
You’re starting a new beauty brand.
Where should I start?
What do I need?
What copy should I use? What is my brand story?
In a saturated market, it’s important you start thinking about the story your brand has to tell (and early on).
When launching a beauty startup, the power of words can’t be overstated. Your brand’s voice is the silent ambassador of your brand, conveying your values, essence, and uniqueness. In the crowded beauty market, it’s not just about what you sell, but how you tell your story.
Brand Guideline Book
A brand copy tone of voice guideline book is an essential document that helps maintain consistency in how your beauty brand communicates with its audience. It should include information like: your brand story, the words you do and do not use for your brands. This is where you will develop a brand voice: Your brand voice should be as distinctive as your products. Whether it’s playful, sophisticated, or empowering, ensure consistency across all platforms. This voice becomes your brand’s personality and a beacon for your target audience.
Brand Taglines & Brand Words
Maybe your brand has a tagline or maybe it uses a very specific few words to describe it and convey its attitude. These words and taglines can be used across all your marketing materials.
Product Descriptions
Craft descriptions that not only explain what the product does but also why it’s a must-have in your customer’s beauty regimen. You will need to consider more factors than usual for a beauty brand, like ingredients, key highlights, and how this information will transition to any e-commerce platforms you use (like Amazon)
About Us Page & Brand Story
Share your brand’s story, mission, and vision. This is where you connect with customers and share your journey.
Shaping out your brand in the very first stages of concepting (or rebranding) with the above allows you to effortlessly transition these brand values and your brand identity into your social media marketing, social media content, emails & SMS materials, and paid ads.
