From advertising campaigns to new taglines. Your classic copywriting.

We can work with you on primary and secondary packaging, ensuring key benefits are conveyed and doing a quick check to make sure we’re hitting on all the important, boring stuff (like “For External Use Only”). We can also help name your products (factoring in formula, social, and search trends).

When someone visits your e-commerce store what do they see? Whether you’re launching an entire new beauty brand, refreshing every product in your brand's portfolio or launching a new product — we will help ensure your key benefits are communicated and that it’s in-line with SEO best practices.

Beauty blog articles and magazine articles for your brands online website. Educate your consumers, go after keywords not on your product description pages and boost your SEO.

Think of this like your brand bible. A comprehensive deck that outlines the do’s and don’ts of your brand, how you talk, what you do and don’t say.

How many times have you googled a product after seeing it pop up on your Instagram or TikTok? From keyword strategy to SEO copywriting and SEO content analysis (finding those broken pages and pages with missing or empty content) we’ll tell you what’s up.

Your E-Commerce store may be the home of your beauty brand — but your retailers still play a part. How do you stand out among a sea full of competitors on Ulta and Sephora? We can help with your copy strategy and execution for retailer.com to help your product discoverability on these channels.

We’ve worked with some of the biggest names in beauty and as such we’re cautious when it comes to what can and can’t be said. We’re not lawyers or official compliance officers, but we can help guide and navigate you on the best practices for your beauty brands copy.

Have some outdated copy that needs a refresh? Whether you’ve got some old blog articles that need to be re-written for relevancy or are looking to give your product pages a makeover we can tell you where to start with our copy auditing and editing services.

Working with new brands going to market and first-time founders is our pride and joy, something we find incredibly rewarding. We work hand in hand with founders to help shape their brand identity and get them kicked off on the right foot.

Need photo and video content? We can handle the whole process of pre-production, creative direction, casting, directing, production, post-production. Visit beautycontentcreation.com to learn more.

Sometimes you need to call in an expert. We collaborate with digital marketing agencies and content agencies to provide copy services focused on the beauty, wellness, and personal care industries.

Copywriting for skincare, makeup, haircare, fragrance, nail, and body care brands.

hello@createandmakeup.com