Ooooh, AI.

Yes, it’s all that anyone is talking about these days, and yes, it can be daunting.

Some people love it. Some people hate it.

Some embrace it. Others won’t touch it.

Many copywriters and creatives scowl at it.

We’re not in that camp. You see, we prefer to get ahead of the times, to embrace what’s coming. That being said… here are the facts:

ChatGPT writes pretty terrible copy.

It can get the job done, but using it from scratch doesn’t mean it gets the job done well. Brand tone of voice? Little nuances? The things only an expert knows? That’s where it falls short.

What if there was a BeautyGPT instead of ChatGPT? It would understand your brand, avoid cheesy marketing speak, and speed up your production.

We’re excited to work with brands on a custom solution (currently in beta testing). We work closely with you to build a specific, customized GPT using LLMs, NLP (Natural Language Processing), RAG (Retrieval-Augmented Generation), machine learning, proprietary data, industry knowledge, and your brand data and assets (including unstructured data).

It’s okay if half of that stuff didn’t make sense to you. That’s why we are here. Think a white-glove solution with beauty industry-specific expertise and some hand-holding to get you and your team comfortable with the technology.

Email us: hello@createandmakeup.com