5 SEO Tips for Beauty Brands Selling Online
With the cosmetics market being so competitive it’s important to pay careful attention to your SEO – especially in the e-commerce space. It’s all very well and good having perfectly crafted copy for – but don’t forget about the back end and hidden optimizations which can help to boost your SEO. Whether you’re a makeup, skincare, perfume, hair care or nail brand here are 5 things to look out for to ensure your SEO is working hard for you.
1. Duplicate Content
Copying and pasting your content and product descriptions across multiple websites and retailers can hurt your SEO efforts by confusing search engines as to which pages on your website should rank. Google typically penalizes websites that have repetitive content across the board. This is why it’s especially important to optimize your product description pages and copy for each retail channel in addition to your own e-commerce store. Duplicate content can result in lower rankings, as Google may view your site as having less value to users.
2. Slow Load Times
Having a website that loads slow is likely to have potential customers bouncing from your site ASAP. A high bounce rate can be detrimental to SEO Google also takes page speed into consideration when ranking websites, so make sure your site loads quickly and remove any unnecessary code or plugins.
3. Broken Links
Changing a URL on your e-commerce store or taking it down completely is one of the worst things you can do for SEO. Make sure that you have a plan in place for the removal of any seasonal pages or for any products which are discontinued. In many cases it is better to leave these pages online instead of deleting them. You can link out to your current sales or new trends or a reformulated version of your product. Be sure to remove any internal links that are broken too as these can also negatively impact your SEO and frustrate users.
4. Poor Mobile Experience
In a mobile first world, most people are shopping directly from their iPhone or an app. Google does take a look at how your website performs and shows up on a mobile device as it wants to ensure that users get the best experience possible if they click on a link from search. Make sure that your site is optimized for mobile and that it’s easy for customers to add to cart.
5. Images are Important
It’s important to ensure your pages contain visual elements in addition to copy – but what’s even more important is how you optimize these images. Make sure that your images aren’t huge in size (this can affect load speed) and try to optimize each image with img alt tags.
Copywriting for SEO is also a super important part of the SEO process and helping you to rank on Google. From optimizing and auditing existing content and product pages to writing net new blog article content, landing pages, and product pages – The Beauty Copywriters can help.
