ABOUT USSince 2010, we have written all about beauty (and across international markets we might add).
Our mission is simple:
We strive to convey the benefits of your beauty products to the most important people in your business: your customers.
We take off the lipstick colored glasses often worn in the beauty industry which can sometimes leave people out of touch with consumers. Instead, we put ourselves in their shoes.
Beauty products are sensorial. They’re topical. They’re tangible. As such, their benefits and results are often difficult to describe.
Different than fashion, than health, than food, than any other consumer product good—beauty copywriting requires a special level of expertise.
Our consultants often start with an editorial background and transition to the brand side — meaning we write to appeal to consumers and take a consumer-centric approach in all that we do. We think about the big questions. WHY should Jessica buy your $28 mascara at Sephora? How do we make sure the products benefits and results are accurately conveyed so she doesn’t try, buy, and despise?
What we bring to the table:
15 years of experience in beauty writing.
Understanding of retailer channels like Sephora and Ulta.
Experts in beauty.
Based in NYC.
OUR FOUNDER
thebeautycopywriters.com is an initiative led by Evangeline Sarney. A content marketing professional and beauty expert who has 15 years of experience in the beauty industry. Evangeline founded and grew a digital beauty blog-website to a reach of 1.2 Million people and now works as a consultant for some of the biggest beauty companies in the world.
Learn more about Evangeline Sarney here.
SERVICESCopywriting
Product Packaging Copy
Content Writing
Blog Writing
SEO Copywriting
Retailer Copywriting
Copy Editing & Auditing
SEO Strategy & Keyword Strategy
Our services. Copywriting for skincare, makeup/color cosmetics, hair care, body care, men’s grooming, nail care, and fragrance & perfume brands.
In a visual world where everything is social media driven — one cannot dismiss the importance of the written word. A picture can tell a thousand words — but can it be discovered? Can your key messaging be conveyed? That’s where expertly crafted copy comes in.
SKINCARE, MAKEUP, PERFUME, HAIR CARE, BODY CARE, NAILS, COSMETICS
SKINCARE, MAKEUP, PERFUME, HAIR CARE, BODY CARE, NAILS, COSMETICS
Contact us.
We’re The Beauty Copywriters.
hello@createandmakeup.com
New York, New York.
Los Angeles, California.